Bob’s Burguer Idol was a promotional website with the goal to communicate the brand inside one of the most famous music festival int the world: the Rock In Rio. With Rock and Roll as theme, the proposal was to create a digital experience where the customer was invited to
create a “musical burguer”. However, what is a Musical Burguer? Each ingredient that you chose had a song of one musical instrument. Once the user create the Burger, he also created a song! This Burger was voted by the public, and won as the official burger of 2013 Rock In Rio Festival.